BSBA major in Marketing Management

General Program Description

The Marketing program provides the students with a strong business management foundation. As a marketing program, students are given the knowledge and skills to be able to run the marketing efforts of a business entity. Special attention is given to marketing research, sales management, advertising and promotions management, international marketing and pricing management.                                                                                         

Major Subjects

Marketing Research
Pricing Strategy
Sales Management
Advertising and Promotions Management
International Marketing
Advanced Marketing Issues